![]() ![]() The future is really here now.”Ĭheryl Cran, a workplace and leadership expert, discussed how a co-op’s internal culture can shape member engagement. “We are looking at how co-ops can build a future-focused workforce that yields internal and external dividends. “Our YAME research showed us the values, interests and service expectations of young adult members, so the next step is to develop a co-op culture that can effectively meet the changing needs of the modern members,” Wetzel said. Young Adult Member Engagement Initiative will focus on co-op culture, said Holly Wetzel, NRECA senior director for marketing and member communications. The next set of resources coming this fall from NRECA’s and Touchstone Energy’s ![]() “If workers are more knowledgeable and fully understand the work of the co-op, we expect customer satisfaction to go up as well,” said Phillips. The initiative, dubbed “Vision EMC,” focuses on career development, education and the co-op business model, said Phillips, Coweta-Fayette’s vice president of communications and public relations.īut how does this translate to member engagement? Palmetto, Georgia-based co-op to develop and launch an innovative 11-month program to get employees from all departments and all generations talking to one another. “We didn’t have a safety issue we had a communication issue,” Coweta-Fayette EMC’s Chellie Phillips told a large gathering at an NRECA Annual Meeting session on the future of member engagement. NEW ORLEANS–It began as a co-op employee safety survey but ended with a plan to knock down workplace silos.
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